Don't get blogged down
It suddenly occurred to me yesterday whilst sitting on the bus that I really don’t follow my own advice. And I totally should because I give good darn advice too ;)
I haven’t blogged in over three months and my excuse… well I haven’t really got one. Yes, I’ve thought about writing it on more than one occasion, but have I opened Word and got on with it? No. What do I tell my clients? Why don’t I listen?!
I thought in this month’s blog I would share my blogging advice and promise myself that I would practise what I preach; who wants to hire a blogger with no blog?!
Firstly, know that blogging is really important!
Why? Because blogging drives people to your website and helps to convert leads. It also shows you know your stuff, which in turn helps your clients trust you and your brand. By listening to your clients and targeting blogs around advising and supporting them, you will build customer relationships.
Make a list of topics you’d like to write about
This is a great place to start. Have a think about who your blog is aimed at; who are they, what do they want, what would they like to read about? If your clients have had issues in particular areas or you have been asked the same questions over and over again, then tackle these in a blog.
Save informative content
Decide on frequency and be realistic!
When clients say they’d like to publish a blog weekly I must admit my eyebrows may rise slightly. Of course, you can write a blog as regularly as you like, but if you are struggling to manage your admin then your blog is only going to be pushed to the side. Find out what will work for you and pencil it in to your diary, write it on your calendar and set a reminder on your phone. Set aside the time or else it won’t get done! To go a step further, when you schedule a time also choose a topic from your list so you know that you have something to write about.
Sometimes you have an idea and you have to just go with it. Open your laptop/or notepad and just start jotting down as much as you can. Brain dump all those ideas and come back to fine tune them later. It’s best to have something to work from than nothing at all. So whilst all the tips I’ll give bang on about planning, don’t let your writing be restricted to this. As it happens, my first draft of this was just like me babbling on to my mates over coffee but (hopefully!) what you will see is a fine piece of writing :)
Remember that a blog should be informative and not salesy!
Something I always tell my clients is that what you share (either on social media or your blog) should be useful and informative to your audience. Don’t get me wrong, a call to action, definitely needs to be included (maybe more than once) but don’t make the whole blog about your product/service. For example, if you’re starting a new yoga class and you’d like to promote it, use your blog to talk about the benefits of this particular kind of yoga. End with an appropriate call to action, such as ‘come along on Monday to try our wonderful class, only $30 per session’. Don’t forget to add links to the product/service online.
Be the voice of your brand
Keep your brand in mind when writing, remembering your target audience at all times. Just as your logo and tagline may represent what you do, so do your words. How do you want to come across? What do you want your audience to think of you? Will they be interested in your products/services after reading your blog? If you offer services then you are the brand so don’t be afraid for your personality to shine through.
Lastly, outsource (of course!)
If, after you have read this, you are still thinking that you won’t have time then why not outsource. Now, don’t worry, this isn’t my salesly pitch for you to use my services (although if you’re interested then please visit my website!). Think about what you can do and work from there. Once you know what you are able to do, you can delegate what you can’t. Some ideas on what to delegate:
I hope this has been helpful for you, it certainly has been for me! I’m going to set about writing my list of topics, scheduling these in and booking out a slot for me to start writing. I’d love to hear if you have any other tips on consistently writing a blog. Feel free to share them.
And taking my own advice, here is my call to action: if you’d like to outsource some blogging tasks to me then please get in touch so we can have a chat. I have experience of all tasks listed in the table above so I’m sure I can help you.